How to Find the One Thing Only You Can Offer
You've defined your Irresistible Core Expertise (I.C.E.). You know what you love talking about, what you can reliably deliver, and that people are…
3 Tests That Prove You're Ready to Charge Premium
You've found your fire—the Interest that keeps your personal brand going. That's half the effort. Now, let's examine the next element in t…
How to Find One Interest That Will Build Your Brand's Income
If you're starting a personal brand hoping to earn income, you'll need consistency. And the only thing that fuels consistency—especially when…