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The Best Way to Link Your Articles for Higher Affiliate Pay

Jean Gilles
– 3 min read

If you've been an Amazon Affiliate for a while, you probably have dozens of articles on your website. Some posts make sales every day (the winners!), and some posts just sit there, gathering dust (the sleepers).

The secret to making those dusty posts start earning money—and making your winners earn even more—is a strategy called Hub-and-Spoke linking.

This method is simple: you create an organized system of links on your site to tell search engines (like Google) and your readers exactly which content is most important. This makes your highest-earning articles rank better, which means more sales.

This guide will show you how to set up this system and put your entire website to work.

What is the Hub-and-Spoke System?

Think of your website as a bicycle wheel.

  • The Hub is the central, main page that covers a broad topic (like "Ultimate Guide to Home Gardening").
  • The Spokes are all the individual, detailed articles that cover small parts of that topic (like "Best Pots for Tomatoes," "Easy Organic Soil Mix," or "Tools for Trimming Bushes").

Every Spoke page links back to the Hub, and the Hub links out to all the Spoke pages. This makes a tight, organized circle of content.

Why This Helps Your Sales

When your pages are linked like this, two important things happen:

  1. Google Sees Authority: Google notices that you have ten articles linking to your main "Gardening" Hub. This tells Google your Hub is the main source of information, and it moves that page higher in search results.
  2. Traffic Follows the Money: You can use this system to send traffic from your broad, high-ranking pages (the Hubs) directly to your best affiliate-focused pages (the Spokes). This is how you take a page getting lots of views and turn it into a sales machine.

Your 3-Step Plan for Linking Content

You don't need a fancy tool to do this; you just need to look at your existing content and link it up smartly.

Step 1: Find Your High-Value Pages

First, you need to know which posts you want to help. Look in your Amazon Associates report (the one that tracks your earnings) and find the pages that have the highest Earnings Per Click (EPC).

These are your "money pages." You want to send more visitors to these pages, so they will be your Spokes.

  • Example Spoke: A specific article: "Review of the Top-Rated Bluetooth Speaker."

Step 2: Build Your Hub (Pillar) Page

Next, create a new, long article that acts as the main guide for an entire topic. This will be your Hub.

This Hub page should not focus on one product. Instead, it should be a general overview.

  • Example Hub: "The Complete Guide to Building a Modern Home Entertainment System."
  • What it Includes: A section on TVs, a section on Audio, a section on Streaming Devices, etc.

The linking process is simple but critical. You must link in three ways to get the most benefit:

  1. Hub to Spokes: Go to your big Hub article ("Complete Guide to Entertainment"). In the "Audio" section, put a link that goes directly to your Spoke article ("Review of the Top-Rated Bluetooth Speaker").
    • The Anchor Text: Do not use "click here." Use descriptive words like, "I recommend checking out the top-rated Bluetooth speaker for great sound."
  2. Spokes Back to Hub: Go to your Spoke article ("Review of the Top-Rated Bluetooth Speaker"). Somewhere in the introduction or conclusion, link back to the main Hub.
    • The Anchor Text: "For more ideas on setting up your sound system, see our Complete Guide to Home Entertainment."
  3. Spoke-to-Spoke (Cross-Link): If your "Bluetooth Speaker Review" also mentions the "Best TV Stand," link those two Spoke articles together naturally. This makes the whole content group stronger.

The Secret to Fixing Old Posts

The Hub-and-Spoke method is the best way to fix those old, dusty articles.

Go to your old posts (the ones that don't earn much). Find sentences that logically talk about one of your new Hubs or Spokes. Add an internal link there.

  • This process instantly gives the old article a new purpose.
  • It sends its existing visitors and link authority to your best money-making pages.

Taking just a few hours to organize your content this way creates a powerful web of links that keeps visitors on your site longer, makes search engines see you as an expert, and naturally sends more sales to your best affiliate links.